About Fenty Beauty：Beauty for All, By All

Fenty Beauty was born from a simple yet powerful vision: to create a beauty world where every shade, every skin type, and every individual feels seen, celebrated, and empowered. Founded by global icon Rihanna, we’re not just a makeup brand—we’re a movement redefining what beauty means.

From day one, our mission has been clear: to break down barriers. Traditional beauty standards often left too many behind, limiting choices to a narrow range of shades or one-size-fits-all formulas. At Fenty Beauty, we refuse to settle. Whether you’re searching for a foundation that matches your unique undertones, a gloss that complements every skin tone, or skincare that nourishes all textures, we design with you in mind.

Our product lineup is a testament to this commitment. From the award-winning Pro Filt’r Soft Matte Foundation—launched with 40+ shades (and growing!)—to viral sensations like the Diamond Bomb All-Over Diamond Veil that adds instant radiance, every item is crafted to deliver high performance, inclusivity, and joy. We extend this philosophy beyond makeup: Fenty Skin offers hydrating, barrier-strengthening formulas for all skin types, while Fenty Fragrance captures bold, unapologetic scents that feel as unique as you are. And with Fenty Hair, we’re bringing the same dedication to care and diversity to your tresses.

But Fenty Beauty is more than products. It’s about community. We believe beauty is a form of self-expression—whether you’re going for a bold, red-carpet look or a fresh, dewy glow. Rihanna’s own artistry and fearlessness inspire every collection, and we’re here to equip you with the tools to own your look, unapologetically.

Behind the scenes, we’re committed to excellence: rigorous testing, sustainable practices, and a team that reflects the diversity of our audience. When you choose Fenty Beauty, you’re joining a global family that believes beauty has no rules—only endless possibilities.

Got questions? We’re here for you. Reach out to our team anytime at [email protected]—because your beauty journey is ours, too.

Fenty Beauty: Beauty for all. By all. Always.