Privacy Policy

At Fenty Beauty, we are committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your data when you visit our website (fentybeauty.com), make a purchase, or interact with our services. By using our website or providing your information, you agree to the terms of this policy.

1. Information We Collect

We may collect the following types of personal information from you:

  • Identifying Information: Name, email address, phone number, shipping and billing addresses, and payment details (e.g., credit card information, which is processed securely by third-party payment providers).
  • Order and Transaction Data: Details of your purchases, order history, and payment status.
  • Website Activity: Information about how you interact with our website, including pages visited, time spent on the site, and device details (e.g., IP address, browser type, operating system) collected via cookies and similar tracking technologies.
  • Communications: Content of messages you send to us (e.g., customer service inquiries, feedback) and records of our interactions.

2. How We Use Your Information

We use your personal information for the following purposes:

  • Processing Orders: To fulfill your purchases, including processing payments, arranging shipping, and providing order updates.
  • Customer Service: To respond to your inquiries, resolve issues, and provide support (e.g., assisting with returns or refunds).
  • Personalization: To tailor your experience on our website, such as suggesting products based on your preferences or order history.
  • Marketing and Promotions: To send you updates about new products, exclusive offers, and events (you can opt out of marketing communications at any time).
  • Improving Our Services: To analyze website performance, enhance our products, and develop new features based on user behavior.
  • Legal Compliance: To comply with applicable laws, regulations, or legal requests (e.g., tax requirements, fraud prevention).

3. How We Share Your Information

We do not sell your personal information to third parties. However, we may share your data with trusted partners in the following circumstances:

  • Service Providers: Third parties who assist us with order fulfillment (e.g., shipping carriers), payment processing, and website operations (e.g., hosting services). These providers are contractually obligated to protect your information and use it only to perform services on our behalf.
  • Legal Requirements: If required by law, court order, or to protect our rights, property, or safety (or that of our customers).
  • Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction (with appropriate safeguards).

4. Cookies and Tracking Technologies

Our website uses cookies and similar tracking tools (e.g., web beacons) to enhance your experience. These technologies help us:

  • Remember your preferences (e.g., language settings).
  • Analyze website traffic and user behavior.
  • Deliver personalized content and advertisements.

You can manage cookie settings through your browser, but disabling cookies may affect certain features of the website.

5. Data Security

We implement industry-standard security measures to protect your personal information from unauthorized access, disclosure, or misuse. This includes encrypted payment processing, secure server hosting, and regular security audits. However, no method of data transmission over the internet is 100% secure, and we cannot guarantee absolute security.

6. Your Rights

You have the following rights regarding your personal information:

  • Access: Request a copy of the personal information we hold about you.
  • Correction: Ask to update or correct inaccurate data.
  • Deletion: Request the removal of your information (subject to legal or operational requirements).
  • Opt-OFut: Unsubscribe from marketing communications by clicking the “unsubscribe” link in our emails or contacting us at [email protected].

To exercise these rights, please contact us at the email address above with your request.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, or as required by law. For example, order history may be retained for tax and accounting purposes.

8. Third-Party Links

Our website may contain links to third-party sites (e.g., social media platforms). This Privacy Policy does not apply to these sites, and we are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party sites you visit.

9. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. The updated policy will be posted on our website with a revised “last updated” date. We encourage you to review this policy regularly.

10. Contact Us

If you have questions or concerns about this Privacy Policy or our handling of your personal information, please contact us at:
[email protected]