NEW + LIMITED EDITION
DIAMOND BOMB COLLECTION
Sparkle hard in Diamond Bomb’s bestselling, pure shimmer for lips, face, eyes + body.
NEW
STUNNA’S GOT A NUDE ATTITUDE
The cult-fave longwear liquid lip, now in 3 high-impact, neutral shades.
SHOP STUNNA LIP PAINTNEW
GLOW, PLUMP AND STRENGTHEN: 3-IN-1 DEW IT ALL SERUM
Meet Dew N Plump Hydrating Nectar Glow. Serum
DEW IT ALLNEW
THE REAL QUICK BRIGHTENING FIX
Wake up your face with Bright Fix Instant Brightening + Blurring Powder.
GET IT BRIGHTNEW + LIMITED EDITION
SMURFETTE IT UP + FEEL BLUE’TIFUL
Get your inner Smurf unlocked, with a likeup of Fenty Beauty + Fenty Skin must-haves that pop.
GET SMURF’DTODAY’S FORECAST: HOT FENTY FAVES
Soak in the sun with the ultimate summer staples.
SAY HELLO TO YOUR NEW GLOW
Hit refresh with our latest drops + bestsellers.
ALLURE READERS’ CHOICE AWARD
Give it up for Gloss Bomb Universal Lip Luminizer. It’s the boss of all glosses—literally.
SHOP LIP
FEELIN’ A FRESH-FACED LOOK?
Cold weather can’t stop you with these complexion faves by your side.
SHOP COMPLEXION
MOISTURIZER + MINERAL SUNSCREEN + SKIN TINT
10 flexible shades with a glowy, radiant finish—no whitecast.
HYDRA VIZOR HUEZ
HYDRATE ALL OVER
Must-haves that are packed with nourishing ingredients for soft, moisturized skin.
SHOP BODYCARE
Discover
COMPLEXION CHEAT SHEET
Find the right base for your face—all in one place.
FENTY ARTISTRY TIPS
Breaking down makeup looks that everyone’s talking about.
RIHANNA’S LOOKS
All the deetz on Rihanna’s latest beauty looks to recreate at home.